Why Primary CRM Data Becomes a Gold Mine in the Cookieless World Era?

In a world where traditional data collection methods are becoming increasingly restricted due to tighter privacy regulations and the phasing out of cookies, offline businesses face the need to find alternative ways to engage with their customers. Owning primary CRM data, such as gender, age, birth date, name, phone number, email, and other personal information, obtained directly from your customers, becomes a key to successful communications and business development.
Guest Wi-Fi offers a unique opportunity to collect this valuable data. In exchange for access to free internet, visitors can voluntarily provide their personal information, agreeing to its processing for marketing purposes. This opens doors for businesses to create personalized offers, improve customer experience, and build long-term relationships with customers.
In this series of articles, we will explore how to set up guest Wi-Fi for data collection, ensure data security, integrate with CRM systems, and most importantly, use it to grow your business. Join us to learn how to turn your guest Wi-Fi into a powerful tool in your marketing strategy.

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